Liz Fidler

Liz leads the marketing function at Singletrack, overseeing growth initiatives, brand strategy and marketing activity that has measurable ROI. 

With 25+ years’ experience of marketing in financial technology, Liz is a firm advocate for the alignment of marketing with overall business strategy, with sales and with product – driven by a commitment to both growth and authenticity.

Liz has worked with a variety of financial technology firms, including Dow Jones, Lawson Software and Linedata, where she led the global product marketing function for the hedge fund and fund services divisions. She is a Fellow of the Chartered Institute of Marketing.