Singletrack and CIA Omnigage announce partnership for Capital Markets
London and New York, January 12 2022: CIA Omnigage, the multi-channel communications company, and Singletrack, the capital markets engagement platform, today announced a partnership for capital markets, delivering an integrated solution such that calls and voice-to-email blasts made via CIA Omnigage are automatically captured and logged in Singletrack CRM.
Enabling this automatic data capture means that mutual clients of the two firms can more easily track these interactions, alongside others such as emails and meetings, producing a full picture of activity with their customers without having to manually log the interaction. This is essential if the customer is operating under MiFID II rules, and vitally important for any firm wishing to understand how they are servicing their clients.
“Singletrack is committed to constant improvement of the service we provide, and this partnership with CIA Omnigage makes our clients’ lives easier by removing the necessity to log calls and call-to-emails. This ambient data capture is another step on the journey to data-driven advisory, where digital transformation will yield deep customer behaviour insights for our clients to better understand customer needs and improve service levels,” said CEO Stuart Berwick.
“CIA Omnigage has been supporting users in the financial industry for 24 years. We initially provided blast voicemail for research analysts on Wall Street and we quickly became the provider of choice by firms globally. We expanded our suite of services to include a range of other solutions to enhance client communication strategies for our end-users. Through our partnership with Singletrack, our integrated communications services are significantly more valuable to clients as interactions are automatically logged in a CRM,” stated CEO Joseph Vaccarella.