Future-proof CRM: ABG Sundal Collier goes live on Singletrack

ABG Sundal Collier is an independent Nordic investment bank with a global footprint, built around an inclusive partnership culture and a strong commitment to agility and excellence. ABG Sundal Collier has deployed Singletrack’s data driven CRM for over 250 users across Norway, Sweden, Denmark, UK, US, Germany and Singapore to deliver the future-proof, best-in-class technology their teams need to thrive. 

Singletrack has replaced a legacy system and will provide a single, accurate and up-to-date CRM and workflow platform across sales, sales trading, research and corporate access sales teams in multiple locations, and the Singletrack Roadshows module will play a crucial role in targeting, delivering and capturing feedback on events. This project is part of ABG Sundal Collier’s commitment to embracing cloud technology across their operations, and developing a suite of tools which work together to precisely meet requirements. A network of power users across a range of business areas are supporting adoption to help the team see value from Singletrack as quickly as possible.

Stian Holtet, Partner and CRM/Data Warehouse manager, ABG Sundal Collier, comments: ‘Our focus is on delivering the best possible service to our clients, and everyone here is committed to that goal. Singletrack will be a key part of our development, delivering a system which will meet our needs now, as well as develop and grow with us into the future. Singletrack has a strong reputation in Scandinavia, and our experience has borne that out: they are a capable, effective team and a strong partner.’

Singletrack CEO, Stuart Berwick, says: ‘The Singletrack team relished the opportunity to work with ABG Sundal Collier and the skilled, well-structured team they put together to manage this project. This implementation has truly been a collaboration: we have integrated Singletrack into ABG’s workflows. The open communication between the teams in conjunction with a willingness to harness technology to drive growth has unlocked new opportunities for everyone involved. I look forward to seeing how later phases of the project evolve.’

About ABG Sundal Collier

ABG Sundal Collier is a leading Nordic investment bank, developed over 30 years, founded on an inclusive partnership culture and the ability to attract and develop top talent.

To learn more about how Singletrack can help your firm, get in touch now.