Singletrack supports exceptional growth with new senior hires – welcomes new VPs of Finance and Marketing
Insights
Singletrack has made two new senior appointments. James Fulford has joined as VP, Marketing and Vicki Darbyshire as VP, Finance. Both bring industry expertise, in-depth professional knowledge, leadership skills and momentum to the team.
Vicki Darbyshire joins Singletrack as VP, Finance bringing over a decade of senior finance leadership in private-equity-backed B2B software. An FCCA-qualified finance professional, she spent ten years as Head of Finance and Finance Director at Intelliflo, a PE-backed SaaS business in financial services technology, where she built and scaled the finance function through significant growth. At Singletrack, she’ll partner closely with the leadership team to drive financial strategy, reporting, and operational rigour as the business scales.
James Fulford, who previously worked with Singletrack during the merger with Mediasterling on updating the brand and positioning of the newly expanded company, comes aboard as VP, Marketing. James will build on Singletrack’s established presence in Capital Markets and spearhead growth through the acquisition of new names and expanding our footprint in key target markets. With a strong financial and technology agency background, James has a track record of partnering with senior stakeholders in complex, regulated markets to define brand positioning and lead digital strategy.
Singletrack CEO Brijesh Malkan welcomes them to the team: “I am delighted to welcome Vicki and James to our Senior Leadership Team. Each brings a distinguished track record in their field, built in environments that make their experience highly relevant to our current scale, direction and ambition. Following a year of significant growth, these appointments underline our commitment to be a responsible partner to our customers and to maintain stability as we continue to expand. James and Vicki join us at a milestone moment for both Singletrack and the broader market, as we fulfill our mission to support capital markets firms in navigating the AI era.”
Published: 08/09/2026