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Optimising email distribution

Insights

The days of sending standard bulk distributions via email to big groups of research clients are behind us – or should be. We all know from experience that most busy professionals are receiving unmanageable levels of email, and that much of it is deleted unopened.

So have we all changed our ways? Not quite. 80% of research is still distributed as PDF, even though we also know that PDFs are not read consistently. 

Firms can gain an edge when it comes to research distribution by investing in data-driven, AI-backed tools that take the hard work out of tailored research distribution. Take a look at the infographic below to learn what Singletrack email distribution can do.

Will it make a difference? Yes – we’ve seen it in our clients. Between January 2020 and September 2022, they have

  • Increased interactions per client by almost 200%
  • Increased research engagement  by almost 50%
  • Increased the number of targeted emails they send by almost 140%

Singletrack

Singletrack

Published: 23/03/2023